Category: Advertising
Each time a new gadget craze sweeps the Internet, there's a high probability that the movers and shakers in the advertising world will be among its earliest (and most enthusiastic) adopters ⎯ especially if the brand name "Apple" is attached.Continue
Newspaper circulation could soon jump wildly, thanks to new standards the industry recommended for itself. Continue
We're always on the lookout for upcoming Web tech events from around world. Know of something taking place that should appear here? Let us know in the comments below or contact us.Continue
This week's roundtable had several interesting discussions around techniques for bootstrapping, both during the entrepreneur pitches, as well as during the Q&A. One of the most effective mechanics that I know for bootstrapping the early phases of a startup venture is by using services – consulting services, contact development work – such that you can achieve customer intimacy and also bring in revenue that can help fund your business. Continue
fbLike, the OpenGraph-powered Facebook dashboard, has introduced a new kind of Facebook advertising system.
Centered on fbLike's product comparison engine, myBrands, the system leverages Facebook's "Like" recommendation function to create an unobtrusive advertising network. Instead of charging based on the standard CPM (a fee per thousand views), fbLike instead charges based on CPL, or "cost per Like."Continue
With interest in location-based social networks (LBSN) hitting an all-time high with Foursquare's recent funding announcement valuing the company at $115 million, a new type of social networking has emerged that borrows some of the mechanics and incentives from location-based services: event-based social networks (EBSNs).Continue
Facebook’s performance advertising system offers deep targeting and a large audience, but doesn’t have adequate controls or analytics for running large scale advertising campaigns. To allow third-parties to solve this problem, Facebook released an ads API last fall upon which sophisticated tools and services can be built. While some companies offer a licensed tool for ads managers to use themselves, and others provide full-service ad campaign execution, one who does both is TBG Digital.Continue
The last time Facebook announced its total worldwide traffic, it said it had 400 million monthly active users. That was February, three months after it said it had reached 350 million. Now, five months later, the company is planning to announce that has gained 100 million new users to reach the half a billion mark.Continue
