As new firms enter the Web-based help desk services arena, we are seeing a blurring of lines between the traditional service desk products and the breed of public online Q&A types of services. Particularly as these tools adopt connections to social media, it is getting harder to tell whether these are two separate categories anymore, as IT becomes consumerized and as self-service style apps become more popular and capable. Continue
Facebook has added a new “Merge” option to the Resources tab of the Page editor. It allows Page admins to apply to roll duplicate community Pages into an identically named official Page they control, adding the fans and check-ins of the community Pages to the official Page. Facebook has privately done this kind of merger in the past for prominent celebrities and businesses, but the option has never before been publicly available.
The merge tool will allow official Page admins to gain the ability to publish content to and target with ads users who’ve accidentally Liked an unofficial version of their Page, helping some Pages instantly grow to their rightful size.Continue
Contests with different types of prizes were utilized by a rental car company and TV networks this week to recruit and engage fans. We’ve excerpted two of the campaigns below. You can see the full week’s coverage in the Facebook Marketing Bible, which also includes detailed breakdowns of dozens of other featured campaigns by top-performing brands and businesses on Facebook.
Facebook has a new tutorial to set up small and medium businesses on the social platform for success. Dubbed Facebook for Business, the page is an "education center" that teaches businesses how to create Pages, advertisements, Sponsored Stories and Facebook Platform, which covers apps, social plugins and Facebook Credits.Continue
It may have only launched a mere month ago, but Google Plus is already showing signs of promise to online marketers, especially in its ability to drive traffic to other Websites.
Google's brand new social product has a long way to go before it poses a realistic threat to Facebook's massive marketshare, but having surpassed the 20 million user mark in under a month, its growth has been impressive. By comparison, it took Facebook and Twitter a few years to reach the same milestone. Continue
Facebook now allows developers to create and manage test users for their applications via the Developer app‘s graphical user interface. Previously, test users could only be created and controlled programattically through the Graph API, which may have made using them difficult for developers not fluent in the API or those looking to faithfully recreate the typical user experience. Some developers will gain access to the test user feature today, and the roll out will reach all developers by next week.
Facebook users may now display that they have an “Expected: Child” within the family section of their profile beneath their profile picture. The option is available in the Friends & Family section of the profile editor, and users may also set a due date and name for their unborn child, though no actual profile or Page is created for the child.Continue
Despite all the attention that social networks like Facebook, Twitter and LinkedIn get as a way for marketers to expand their reach, technology buyers are not using them as primary sources of sources of purchase information, reports research firm Forrester. Print publications and company websites still far outweigh social media when it comes to informing IT buyers and it looks like that is not going to change anytime soon.Continue
Facebook is treading carefully with its facial-recognition "tag suggestion" feature and now is making it easier for users to opt out of the feature according to Connecticut Attorney General George Jepsen, via Bloomberg.Continue