Until now, many of us have seen the question of branding as two-dimensional: we have a personal brand, or a business brand. If ours is a business brand, we need to ensure that the human beings who maintain that brand online present a united front that reflects the brand values.Continue
After this, the company has six months to file a statement of use and pay a fee. An examining attorney can either approve the statement, file a refusal or ask for additional requirements. If it’s approved, then the patent and trademark office will usually issue a registration within two months.Continue
The Drupal trademark policy was launched officially about 11 months ago. As explained in my blog post on the Druapl trademark policy, the purpose of the policy is to create a level playing field for all. It allows everyone to use the trademark without administrative hassle, while at the same time keeping some control and oversight to avoid dilution and misuse. For example, we all know the scarcity of cool domain names, and how frustrating it can be for a local Drupal user group to find that their domain name has already been taken by a commercial entity. The trademark policy seeks to resolve this problem.Continue
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Digital technology in marketing is no longer a new concept, and social media platforms are being used more and more often. We all get that. What's still developing is how these new social media channels affect your brand.Continue
The use of logos or insignias to symbolize a product, service or company is one of the oldest ways for a brand to stand out from competitors and similar products. These days, laws protect the misuse or copying of trademarked brand logos, but as technology evolves and companies find new ways to market their brands, these laws must adapt to cover new possibilities for infringement. Continue
Branding yourself keeps you current in your chosen field, opens doors for you, and creates a lasting impression on clients. By developing your own brand, you’ll have control over people’s initial perception. If you don’t brand yourself, someone else will, and the outcome might not be in your favor.
Although securing and promoting your company's brand is an important step when starting a business, and although protecting that brand can be an ongoing concern, the question of what it means to associate a person with a company brand is a lot more complicated - a fact made obvious in light of Tiger Wood's sex scandals. The companies that featured Woods in their advertising had sought to latch onto Tiger-Woods-as-a-brand - an image crafted to suggest his tenacity, reliability, skill, and success. Continue