One of the issues brought to mind by VMware's new pricing scheme is how important price actually is in enterprise software pricing. For SMBs, pricing can make a break a deal. But for large enterprise, it's not as clear-cut a case. In some cases, as Sameer Patel of the Sovos Group has pointed out, buyers may actually prefer a higher price because they need to justify their budgets. Also, too low a price may suggest to enterprise buyers that a product isn't enterprise-class.
Multiple outlets are reporting shifts in pricing in Apple's International App Stores, in order to adjust prices to reflect changes in the U.S. dollar. In some markets, prices went up, while in others, prices went down. For example, a $0.99 application in the U.S. is now £0.69, when previously, it was £0.59. Meanwhile, a Japanese app that was 115 Yen is now 85 Yen.
What is are the first thing a visitor will look at before signing up for a paid service? The pricing of course. Can they afford it? Are the features available worth the money spent? Is it a good investment? The design of a pricing page and the way it is displayed can have a lot of influencing factors on whether those interested visitors sign up or not.Continue
A discount is a reduction to the standard price of a particular product or service. Discounts have an old and quite strategic place in market history, and as with every strategy, they can work either for or against your business. Their success depends on several factors, such as the developmental stage of your business (newly founded, growing, long-standing presence, etc.), your number of clients and the way you handle them, and your pricing strategy.
Let’s face it: even during the economic downturn we’ve faced in the last couple of years, expenses haven’t stopped going up. So in order to survive, at some point, we web workers, business owners and managers have to think about raising prices. But how to do it without annoying and losing our customers?Continue
It’s a familiar situation for any freelancer — you open your email inbox, scan through the day’s spam and auto-responder messages, and come across a request for proposal.
It’s the same as the other design requests, aside from one small detail — instead of the standard "we can pay [this much]" message, there’s a line at the end asking how much you think the project will cost.Continue