Category: ComScore
New data from comScore show that 14 million Americans, 6.2% of all mobile users, scanned QR (quick response) codes or bar codes with their mobile devices in June 2011. Users who scanned QR codes were more likely to be male (60.5%), between ages 18-34 (53.4%), and have a household income of $100k or higher (36.1%). The most likely places for people to scan QR codes were on printed magazines or newspapers, product packaging, or on the Web, straight from their computer screen.Continue
Today, internet marketing research company comScore released a white paper detailing which Facebook features receive the most usage and where users interact with branded content. The report shows that 27% of Facebook browsing is on the news feed and home page — 4% of all time spent online in the US. 21% of time was spent on profiles, 17% on Photos, 10% on applications, and 25% on the rest of the site. Most engagement with branded content happens on the news feed, not Pages, yet the average brand in the top 100 Facebook Pages reaches only 16% of their fans per week if they post five days a week.Continue
Three third-party measurement services agreed on United States Facebook traffic in May, at least directionally. They each showed the company making a net gain in monthly unique visitors to help make up for what by their own accounts has been a slower year.
Beyond this initial point of agreement, the data diverges, as you can see in the chart below — that is, except for a few main points. Facebook is still posting overall user gains in the US if you look past month-to-month changes, but it is doing so more slowly than it has in the past as it nears saturation in the market.Continue
Did Facebook have fewer monthly active users in the United States at the start of June than it did at the start of May? What about user counts in other early-adopter countries like Canada and the United Kingdom? Is the company continuing to gain as many new users around the world now as it has in recent years?Continue
It was a year ago today - April 22, 2010 - that Facebook unveiled the Like button, the catalyst it uses to drive its now ubiquitous open social graph. The Like button has been integrated on more than 2.5 million websites with 250 million people engaging Facebook externally.Continue
Discrepancies among third party measurement services partially obscure what still looks like a steady growth rate for Facebook in the US and around the world.
According to the data we track in our Inside Facebook Gold service, Facebook grew by 21.5 million new users in March to reach 661.5 million monthly active users worldwide. That’s somewhat more than what comScore shows, rather less than what Google’s Ad Planner tool seems to show. We expect Facebook to reach 700 million monthly active users within a month or two, based on most measures.Continue
Analytics firm comScore released numbers today on the penetration of mobile platforms in the consumer market. The findings show that if you take in to account all iOS devices - iPhone, iPad and iPod Touch - Apple is blowing away the rest of the mobile ecosystem.Continue
Some differences between different data sources appear in our latest effort to triangulate Facebook’s traffic. The company had a pretty strong February around the world, according to data from our Inside Facebook Gold report, gaining 23.8 million new users to total 641.1 million monthly actives. The United States led, adding 3.3 million to reach 152.2 million MAU. But it followed a flat January in the US.
Third-party measurement services have numbers that don’t exactly match up to these or each other, though. Here’s a closer look.
CompeteContinue
While Facebook appears to have grown by more than 36 million new users around the world in January, according to the data we track in our Inside Facebook Gold premium service, that was not nearly the case in December. The company gained significantly fewer users in the last month of last year versus earlier in the year, although there’s the usual considerable variation depending on which analytics service you look at.
Other factors such as students being away from school on holiday also may have influenced the numbers. While the site is maintaining the growth trend of the last few months, it isn’t matching the enormous gains it saw in early summer.Continue
More of Facebook’s growth appeared to be coming from abroad than in the US over the course of November, according to our latest review of reports from third-party web measurement firms.
In fact, compared to the past few months, up through our last look, at October data, it’s basically flat in the US. Perhaps Facebook is starting to max out its market penetration in this country? Still, from the data available, that doesn’t appear to be the case around the world.Continue
