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The Groupon-Style Website Trend: Why and How it Works

Recommended by elsterama on June 27, 2011 via Onextrapixel - Showcasing Web Treats Without Hitch


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  • Business
  • Chicago, Illinois
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  • Coupon
  • Electronic commerce
  • Groupon
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  • Web 2.0
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  • Onextrapixel - Showcasing Web Treats Without Hitch
  • Original article

Retailers Failing to Deliver on Consumers' Mobile Desires

Recommended by elsterama on June 17, 2011 via ReadWriteWeb

Shopping bag 1A new report from e-commerce platform maker Demandware dug into today's mobile shopping trends among consumers and found that retailers are falling short of delivering the experiences customers want. Although there's high demand for things like barcode scanning, branded applications, mobile checkout, price comparison services, mobile coupons, access to mobile product information and more, many retailers simply aren't offering these types of tools to their customers.Continue

  • .mobi
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  • Hutchison 3G
  • Mobile commerce
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Create a Vintage Coupon in Photoshop

Recommended by elsterama on June 15, 2011 via Tutorial9

Read this tutorial that will lead you through the process of creating a vintage coupon from scratch in Photoshop.


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  • Adobe Photoshop
  • Application software
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  • Tutorial9
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How to get a 50% discount on the One Man Army book

Recommended by elsterama on June 9, 2011 via Guerrilla Freelancing

As you all know, we’re releasing our new book tonight at the stroke of midnight (eastern standard time) titled “One Man Army”. As a way to say thank you to the thousands of readers and subscribers we have, we’re releasing a 50% discount coupon code tonight to our newsletter subscribers.

If you haven’t subscribed yet, you can do so at the end of this post in the big “Get Your Free Guide to Guerrilla Freelancing” box. In exchange for signing up, you get the following:Continue

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  • Guerrilla Freelancing
  • Original article

5 Interesting Observations on the Groupon Model from Academic Research

Recommended by elsterama on June 3, 2011 via ReadWriteWeb

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The number of daily deal sites is growing at an amazing rate. Recent data from daily deal aggregator Yipit, shows there are now over 480. The number has grown by almost a factor of 10 over the last year (chart below).

Entrepreneurs definitely have become interested in this model. The largest, Groupon, is actually being studied by some leading academic researchers. We thought it'd be worth summarizing five interesting observations from this research. Continue

  • Business
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  • Education
  • Law
  • Marketing
  • Online shopping
  • Price discrimination
  • School voucher
  • Voucher
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  • ReadWriteWeb
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Stop Giving it Away For Free and Start Creating Brand Value

Recommended by elsterama on May 23, 2011 via ReadWriteWeb

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There's an enormous communication gap between we digital marketers and the startups that are trying to attract our dollars. Over the past several months, I have met with about four dozen emerging companies that hope to become a part of brand marketing plans. Almost to the company, they appear to think that my colleagues and I are desperate for new ways to cut prices by distributing digital coupons and free product.Continue

  • Brand
  • Business
  • Coupon
  • Digital marketing
  • Drug Coupon
  • Marketing
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  • ReadWriteWeb
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Get 50% Off One Item at Borders.com This Weekend [Deals]

Recommended by elsterama on May 19, 2011 via Lifehacker

#deals

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Facebook Page Admins Can Offer Pre-Paid Deals Directly With ThruSocial and FaceItPages

Recommended by elsterama on May 2, 2011 via Inside Facebook

Facebook Page administrators can offer their own pre-paid coupons without using Facebook Deals or centralized deal distributors such as Groupon thanks to new services from two companies: thruSocial, and FaceItPages. thrusocial boasts easy distribution to Facebook and Twitter, along with drag-and-drop Page tab app creation. FaceItPages’ ecommerce storefront app allows businesses to sell traditional merchandise as well as deals right from their Page, but has fewer distribution options.Continue

  • Blog software
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  • Facebook
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  • Online social networking
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  • Tab key
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  • Inside Facebook
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Try HootSuite's Social Analytics Dashboard For Free

Recommended by elsterama on April 27, 2011 via ReadWriteWeb

If you read our hands-on review of HootSuite's fancy new social analytics dashboard and have been meaning to try it out, you just ran out of excuses.

The company is offering users a $50 credit for reports to make up for last week's 15-hour service outage. HootSuite was one of many sites that experience downtime as a result of Amazon Web Services server issues.Continue

  • Analytics
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  • Downtime
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  • Information technology management
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  • ReadWriteWeb
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Visa Launches Real-Time, Location-Based Discounts for Gap Customers

Recommended by elsterama on April 21, 2011 via ReadWriteWeb

Visa card 150x150Visa is launching its own version of the location-based discount, in a move that rivals Facebook Places Deals, Foursquare and other mobile social networks hoping to capitalize on a shopper's physical presence in order to offer them bargains. But in Visa's case, no "checkin" is required. In fact, neither is a smartphone.Continue

  • .mobi
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  • Hutchison 3G
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  • Mobile phone
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  • Visa Inc.
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