A new report from e-commerce platform maker Demandware dug into today's mobile shopping trends among consumers and found that retailers are falling short of delivering the experiences customers want. Although there's high demand for things like barcode scanning, branded applications, mobile checkout, price comparison services, mobile coupons, access to mobile product information and more, many retailers simply aren't offering these types of tools to their customers.Continue
As you all know, we’re releasing our new book tonight at the stroke of midnight (eastern standard time) titled “One Man Army”. As a way to say thank you to the thousands of readers and subscribers we have, we’re releasing a 50% discount coupon code tonight to our newsletter subscribers.
If you haven’t subscribed yet, you can do so at the end of this post in the big “Get Your Free Guide to Guerrilla Freelancing” box. In exchange for signing up, you get the following:Continue
The number of daily deal sites is growing at an amazing rate. Recent data from daily deal aggregator Yipit, shows there are now over 480. The number has grown by almost a factor of 10 over the last year (chart below).
Entrepreneurs definitely have become interested in this model. The largest, Groupon, is actually being studied by some leading academic researchers. We thought it'd be worth summarizing five interesting observations from this research. Continue
There's an enormous communication gap between we digital marketers and the startups that are trying to attract our dollars. Over the past several months, I have met with about four dozen emerging companies that hope to become a part of brand marketing plans. Almost to the company, they appear to think that my colleagues and I are desperate for new ways to cut prices by distributing digital coupons and free product.Continue
Facebook Page administrators can offer their own pre-paid coupons without using Facebook Deals or centralized deal distributors such as Groupon thanks to new services from two companies: thruSocial, and FaceItPages. thrusocial boasts easy distribution to Facebook and Twitter, along with drag-and-drop Page tab app creation. FaceItPages’ ecommerce storefront app allows businesses to sell traditional merchandise as well as deals right from their Page, but has fewer distribution options.Continue
The company is offering users a $50 credit for reports to make up for last week's 15-hour service outage. HootSuite was one of many sites that experience downtime as a result of Amazon Web Services server issues.Continue
Visa is launching its own version of the location-based discount, in a move that rivals Facebook Places Deals, Foursquare and other mobile social networks hoping to capitalize on a shopper's physical presence in order to offer them bargains. But in Visa's case, no "checkin" is required. In fact, neither is a smartphone.Continue