Advertisers on Facebook that use the self-serve ad tool now have access to a creative library that includes all the combinations of images, headlines, and body text they’ve previously used in ads. These creative sets can be renamed or pulled into new ads, and creative sets can be uploaded without associating them with a particular ad.
The creative library will help to improve the efficiency of A/B testing, running multiple campaigns, and rotating creative, assisting smaller advertisers without big enough budgets to use third-party Ads API tools.Continue
Facebook Ads API service provider TBG Digital has revealed that in a 10-day, 3-client, 2 billion impression test, Facebook’s new Sponsored Stories ad units received a 46% higher click through rate, a 20% lower cost per click, and an 18% lower cost per fan than Facebook’s standard ad units.
The new ad unit has looked especially promising because it so tightly fits in with how people use Facebook. It converts a user’s activity, such as Liking a Page or a using an application, into a sidebar ad shown to their friends. Those friends can then respond to the ad unit, through taking actions such as Liking the Page or playing a game.Continue
At last week's roundtable, we had five entrepreneurs pitching. One recurring theme that kept coming up is that entrepreneurs are finding guerilla p.r. and SEO as two of the most effective and affordable customer acquisition strategies. At yesterday's private roundtable we also had this discussion, so I thought I would mention it in today's recap.Continue
Facebook Page administrators can offer their own pre-paid coupons without using Facebook Deals or centralized deal distributors such as Groupon thanks to new services from two companies: thruSocial, and FaceItPages. thrusocial boasts easy distribution to Facebook and Twitter, along with drag-and-drop Page tab app creation. FaceItPages’ ecommerce storefront app allows businesses to sell traditional merchandise as well as deals right from their Page, but has fewer distribution options.Continue
The point-of-sale device manufacturer Ingenico has confirmed that it is working with Google on the development of near-field communication services for retailers. The company CEO Philippe Lazare told the French news agency AFP that it was working with Google to help deliver coupons that could be delivered to customers while they're shopping in retail stores.Continue
Facebook has made several new self-serve ad targeting options available to a test group of users, including family status such as “Parents”, “Engaged (< 6 months)”, or “Newlywed (< 1 year)”, as well as “Has birthday in < 1 week”. Those in the test group have the option to target ads to broad categories of interests, such as musical genres, types of sports, activities such as photography, and professional categories such as real estate, in addition to traditional precise interest targeting.
If the tested targeting options were fully rolled out, they could give novice advertisers easier ways to target large relevant audiences, and make Facebook a more accurate advertising channel for brands and small businesses with customers in specific life phases.Continue