Despite all the hullabaloo about the ascendancy of Web video and predictions about the demise of cable, Americans still watch a lot of television. Those are the findings, at least, from the latest study by Nielsen. And even with all the various ways people can now consume video, Americans' intake of "traditional" TV is still the dominant source for most viewers. Furthermore, this viewership has increased by 22 minutes per month per person over the last year.Continue
Cost-per-action social media and search advertising service Taykey has just closed a $9 million second round of funding led by Sequoia Capital.
The company tracks social media mention and search trends in real-time to take advantage of urgent advertising opportunities and interest-based targeting parameters to power Facebook, Twitter, and search campaigns. Here’s a closer look at what it provides to advertisers on and off Facebook.Continue