Category: Shopping
Product videos are more engaging and have higher conversion rates than static images. But implementing product videos is expensive and there are many different approaches for doing it.
Product videos started getting a lot of traction on large e-commerce sites in 2010 (though as I’ve already pointed out, they haven’t caught on everywhere). The number of videos launched by top retailers increased dramatically, particularly in preparation for the holiday season.Continue
The following are some notable missing UX features in most online shopping.
Credit: Mightyohm
eCommerce sites are competing for customer attention and loyalty. The user experience features included in a site are the focal points for engaging customers, and can make or break the purchase process.
Editor’s note: In the spirit of full disclosure, the author of this article is also the founder of Usography.Continue
A layout for an e-commerce site is not new to any web designer but any such project has a fairly large scale. Its importance is that the difference between a good design and a decent one can be the key to profit. Web designers know that any error can be worth thousands of dollars and success is a good way of attracting other clients. Certainly, the design of an online store is very important, but there are two other factors with greater influence: price and the offer itself.Continue
Web designers and architects use an array of psychological tricks to manipulate users into specific behaviors. What can be learned from these tricks? And, more importantly, is it ethical?Continue
Payvment now aggregates items from the 1.2 million products in the 50,000 ecommerce storefront Faceboom Page tab apps it powers to create Shopping Mall. The Facebook app lets users search, browse, Like, and buy products and will help small merchants with few fans gain customers for free.
By addressing the ecommerce store discovery problem on Facebook, Payvment will lure more merchants to its service and create a viable competitor to Amazon, Etsy, and other online marketplaces.
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When Google released Google Shopper last year, we asked "Is there any business Google doesn't want to be in?" The simple answer, of course, is "no" and now the company is bringing this same shopping app to the iPhone.
Just like you might expect, Google Shopper does all your favorite on-the-go shopping maneuvers - it scans, it compares and it saves - but now for the iPhone.
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Yesterday we published an overview of social shopping in 2010, one of the year's top trends. Social shopping is a form of e-commerce in which you can share and access information about retail products through your friends or other users. Social shopping products often have a crowdsourcing component too, enabling you to get the best price or the most relevant data. Groupon and Woot are good examples, but there are a lot of other social shopping products out there.Continue
Old habits die hard, except in this economy.
As bank account balances dwindle many Americans are turning away from their regular retail haunts and shopping for a bargain. A Goodwill store that recently opened in Paramus, New Jersey is seeing a steady stream of business from people that used to favor department stores.Continue
As we become more accustomed to instant digital gratification, scenarios in which we have to physically wait for something begin to feel less and less tolerable. In some cases, like shopping in stores and going to the Post Office, there are ways around it. But if you want to go your favorite restaurant, and it happens to be packed, there's no way alternative: You need to wait in line. Continue
