Category: Wieden+Kennedy
After spending more than a decade churning out advertising campaigns for top brands such as Nike, HP and Toyota on both the agency and production sides of the business, Betsy Beale is bringing her considerable talents and experience to Continue
Wieden+Kennedy, the advertising agency that made the absurdly popular Old Spice campaign on TV and the web called "Smell Like a Man" announced today that it is now accepting applications from brand-friendly tech startups for admission to its incubator program, the Portland Incubator Experiment (PIE). The Portland, Oregon company has partnered with Nike, Target and Coca Cola to create a shared office space, mentorship plan, partnership considerations and a small funding opportunity.Continue
Nike recently used Facebook to unveil a new 3-minute soccer ad spot that contains some of the world’s biggest soccer stars to help promote their brand going into next month’s FIFA World Cup. The ad premiered on the Nike Football Facebook page and is dubbed Write The Future — it follows the fate of of a few of soccer’s greats and what may or may not happen to them based on pivotal moments on the pitch. According to a recent New York Times post, the ad buy is among the largest in Facebook’s history.Continue
